606k views

How do we expand Kinder World's brand and reach beyond their current audience? Our goal was to reach the streaming market, since our main game was mobile with very little chance of being mentioned on platforms like twitch or Youtube streaming. We solved this by making an offshoot Dating Sim game in landscape mode to shock and entice streamers everywhere for Valentines day! In this campaign, my team and I helped to create a small Otome game with the goal of virality. The short 10 minute game was easy to stream and was a hit within the cozy games community. My video promotional for this campaign was well received at over 606k views.